Asset 2 1 1

Podcasts

Creating content for a diverse audience.
Keeping their communities consistenly
growing. Producing high-quality content
that gets engagement.

Asset 2 1

Videos

Creating content for a diverse audience.
Keeping their communities consistenly
growing. Producing high-quality content
that gets engagement.

Asset 6 1

Live

Creating content for a diverse audience.
Keeping their communities consistenly
growing. Producing high-quality content
that gets engagement.

Led by husband and wife founders Sarah and Ray Smith, we are a boutique podcast agency where you get to deal directly with the founders.

Our Story

Sarah & Ray

The Founders

In 2018, Sarah finalized her capstone business plan project for Speakerbox Media, a fictitious podcast company. Recognizing its market potential, both Sarah and Ray decided to formalize their business. At the time, they both worked for a non-profit, Sarah as an Executive Assistant and Ray as a Producer. Ray would leave and dive head first into the business full-time. Within one month, he’d land the company’s first set of B2B podcast clients.

As their client base grew, they’d expand their physical footprint, launching The Houston Pod, a modest 100 square foot studio, in 2018. However, they’d be met with headwinds of a global pandemic, forcing them to close the studio due to COVID-19 restrictions. To make matters worse, they’d loose access to crucial networking opportunities and events–which made growth challenging for the young company.

IMG 0002
IMG_0025
IMG_0008

With time and cash reserves running low, they decided to pivot, and do what they new how to do best–podcasting. The two sat down at their kitchen table and came up with a concept for a podcast that would feature top CEOs and marketing professionals, sharing their “Grow Hacks.” 

The podcast evolved beyond merely a marketing tool—it became a gateway to forming relationships with influential business figures who later turned into clients. The company expanded into on-site production and developed a comprehensive suite of digital marketing services.

Currently, Sarah heads Sales and Finance, while Ray leads Product Development and Marketing. Despite their growth, both Sarah and Ray continue to closely oversee all aspects of production for the company’s range of shows, including their own—Owned and Earned.

We brought together smart and talented thinkers and unleashed their combined creativity on the world.

Our team is made up of a diverse globally recognized team of our award-winning creatives. Enaling us to work-around-the lock and bring a unique blend of culture and perspective to your project.

Sarah Smith

Principal Strategist

ray

Ray Smith

Principal Strategist

kat

Kathryn Jacobs

Content Manager

emily

Emily Beach

Lead Video Editor

1708695127533

Sarah Babbage

Content Writer

pius 1

Pius Stilt

Operations Manager

alexis 3

Alexis Martinez

Client Experience

1657572444157

Pawel Lorens

Audio Editor

What's different when you work with us?

Us
Them

We spent over half a decade building and refining a proprietary process.

 

They don’t have one.

 

Our exclusive focus on B2B podcasting enhances our expertise and allows us to mind-share collective insights.

 

They require you to use Zoom for recordings, limiting personal interaction and control.

We offer flexible production arrangements—you can visit us at our studio, or we can travel to you.

 

They require you to use Zoom for recordings, limiting personal interaction and control.

 

We are a boutique agency; we prioritize delivering high-quality products to a select portfolio of clients.

 

Focused on scaling, they produce generic podcasts for many clients, compromising quality and customer service.

 

Our Podcast Launch Process

Week 1 - 2

Research & Discovery

Begin with foundational research and strategy sessions to define the project’s direction and audience engagement.

Research & Discovery

25%

Week 2 - 4

Strategy & Concepting

Develop creative concepts and refine them through iterative feedback to solidify the project's thematic elements.

Strategy & Concepting

50%

Weeks 5 - 6

Assets Creation and Mock Recording

Create key visual and auditory branding elements while testing and refining content through prototypes.

Assets Creation and Mock Recording

75%

Weeks 6 - 12

Test, Measure, Iterate

Implement the final elements, launch to the audience, and optimize the project based on analytical insights and user feedback.

Test, Measure, Iterate

100%

The B2B Podcast GTM Roadmap

Register to Receive Your Free Copy on June 14, 2024

🔑 What’s inside?

✅ Step-by-Step Strategies

 Expert tips and insights

 Discover advanced marketing techniques

*To qualify, all registrants must be active employees at a B2B organization.