After completing your interview and polishing your audio you'll need to develop a content marketing strategy. Podcast marketing is an effective way for businesses to market their brand and products. When you listen to podcasts, the process of listening and clicking through takes less than two minutes. This makes it much easier for people to listen and stay interested in what you have to say. Podcast are popular among marketers, because they can be used in conjunction with other online marketing techniques to drive the growth of your community. This is why Speakerbox Media develops custom marketing strategies to help our clients meet their objectives using data backed strategies to promote your podcast effectively to your target audience.