Sarah Smith
Principal Strategist, Managing Partner, Speaker Box Media
Learn how Jorie AI leveraged podcasts for sales & marketing at Las Vegas & San Francisco events, overcoming logistical and expertise hurdles.
Jorie AI, an innovative player in the artificial intelligence healthcare sector, sought to leverage podcasting as a strategic component of its sales and marketing initiatives. With upcoming participation in major industry events in Las Vegas and San Francisco, Jorie AI aimed to capitalize on the opportunity to engage their target audience through insightful and compelling podcast content. Despite the potential, Jorie AI faced significant hurdles, including logistical challenges, a lack of podcasting expertise, and the need for a strategic approach to guest engagement.
Challenges
Logistical Hurdles: Jorie AI required a partner capable of transporting and setting up a professional podcast studio across two key locations, Las Vegas and San Francisco, to align with their event participation. This demanded technical expertise and a team that could integrate with Jorie AI’s sales and marketing efforts.
Podcasting Expertise: As newcomers to the podcasting scene, Jorie AI needed comprehensive guidance on all aspects of podcast production, from selecting the right equipment and software to crafting engaging content and effectively reaching their target audience.
Strategic Guest Booking: To ensure the podcast’s success, Jorie AI sought assistance in curating a list of guests that would resonate with their Ideal Customer Profile (ICP), requiring expertise in identifying, inviting, and securing thought leaders and influencers within the AI industry.
Strategy and Implementation
- Tailored Mobile Podcast Studio
Speakerbox Media responded to Jorie AI’s needs by deploying a team alongside their sales and marketing staff to both Las Vegas and San Francisco. Armed with state-of-the-art podcasting equipment, Speakerbox Media ensured that Jorie AI could produce high-quality audio content directly from the bustling atmosphere of the industry events.
- End-to-End Podcasting Support
Speakerbox Media provided Jorie AI with extensive podcasting consultancy services, including strategic planning on podcast structure, content alignment with marketing objectives, and hands-on technical training for the Jorie AI team. This empowered Jorie AI to create impactful podcasts that effectively communicated their expertise and value proposition to the audience.
- Strategic Guest Engagement
Going above and beyond, Speakerbox Media devised and implemented a targeted guest booking strategy for Jorie AI. By meticulously researching and engaging with potential guests who aligned with Jorie AI’s ICP and could provide valuable insights into the AI industry, Speakerbox Media facilitated a lineup that enhanced the podcast’s appeal and reach.
Results
The collaboration between Jorie AI and Speakerbox Media led to outstanding outcomes:
Impactful Podcast Launch: Jorie AI successfully debuted its podcast at the industry events, creating a buzz and establishing a direct connection with event attendees. The quality and professionalism of the podcast significantly elevated Jorie AI’s profile among peers and potential customers.
Increased Brand Exposure: Featuring interviews with industry thought leaders and influencers, the podcast significantly broadened Jorie AI’s visibility and reinforced its position as an innovative leader in the artificial intelligence space.
Sustained Podcasting Capability: The knowledge and skills transferred from Speakerbox Media to Jorie AI’s team have enabled them to continue producing valuable podcast content, turning this initiative into a cornerstone of their ongoing marketing strategy.
Conclusion
The collaboration between Jorie AI and Speakerbox Media led to outstanding outcomes:
Impactful Podcast Launch: Jorie AI successfully debuted its podcast at the industry events, creating a buzz and establishing a direct connection with event attendees. The quality and professionalism of the podcast significantly elevated Jorie AI’s profile among peers and potential customers.
Increased Brand Exposure: Featuring interviews with industry thought leaders and influencers, the podcast significantly broadened Jorie AI’s visibility and reinforced its position as an innovative leader in the artificial intelligence space.
Sustained Podcasting Capability: The knowledge and skills transferred from Speakerbox Media to Jorie AI’s team have enabled them to continue producing valuable podcast content, turning this initiative into a cornerstone of their ongoing marketing strategy.
