Podcasts are a booming media, with 50 million listeners tuning in every week. But, this is not everyone. There may be someone out there who wants to hear your message but doesn’t listen to podcasts. How do you reach them? Through repurposing your podcast content.
Repurposing your podcast content is exactly what it sounds like; using your podcast episodes in new forms of content like blog posts and social media. This is a great way to reach people who are not aware of or do not listen to podcasts. Here’s how you can transform your podcast into a content marketing factory.
You can increase your content output simply by using your podcast. Similar to content stacking, your podcast can be reused in many ways to create new and engaging content. Providing various forms of content helps you to expand your reach and build your audience and be seen as credible. It also helps you to communicate your ideas across different media types and connect to prospects at different buying stages. Here are 5 ways how you can use your podcast to create new content.
1) Show Notes
Podcast notes are supplemental content that is a great place to show additional information or share resources that pertain to your podcast. Utilizing show notes are great for boosting SEO and can serve as a new form of content. This additional content can be seen by search engines and can help your podcast be found by searchers.
Transcripts are great for making your podcast more accessible. Transcripts are great for people with hearing difficulties, or those who prefer to view their content. Transcripts are great, as they help your search engine ranking. Search engines cannot index audio content, so transcripts are a great way to help boost SEO.
Including transcripts can attract more listeners to your podcast. Around 80% of people are more likely to watch (or listen) to something if it includes captions.
3) Blog Posts
Similar to show notes and transcripts, blog posts are a great, easy way to turn your podcast audio into written content. This helps to boost SEO and be seen by search engines. Your transcript can easily be turned into a podcast by simply adding headings and formatting it, so it is aesthetically pleasing.
Turning your podcasts into blogs is excellent for increasing traffic. 55% of marketers say that blogs are their top form of inbound marketing. This is because blogs drive traffic. Again, this gives people the opportunity to read your message, instead of listening to it.
Audiograms are audio wave animations. They are made by taking static images and converting them into videos by placing audio over it. These short videos are great to share snippets of your podcast to entice listeners. They can help you to expand your reach on social media by giving a preview of your podcast.
Audiograms are becoming a top way to engage with people on social media. New York Public Radio reports the average engagement for a tweet with an audiogram is 8x higher than one without. Facebook performs similarly, with audiograms outperforming photos and links by 58% and 83%, respectively.
Tip: Include captions on the audiograms you post on social media. This will boost views by around 40%.
5) Social Media Content
If you already have dedicated social media channels set up, then this is a perfect way to repurpose your podcast content. You can turn popular or powerful quotes into graphics, or tease content with short clips. Both are great ways to share your podcast and be heard.
If you are not already utilizing social media for your podcast, you need to start. Social media is a great way to get your message out to a large audience and it’s free. Plus, podcast listeners are 20% more likely to connect with a brand on social media, meaning your audience is there.
Similar to social media graphics, infographics are a great way to repurpose your podcast content. Infographics are a great way to break down complex topics, to help the audience better grasp the topic. Studies have shown that people recall information better when it is accompanied by a picture.
These are not the only ways to repurpose your content. Ebooks, white pages, videos, case studies, and emails are more ways to turn your podcast into new content forms.
Repurposing your podcast content will help you to connect with people who do not listen to podcasts, boost SEO, and amplify your brand message. Doing so can help reach people who do not listen to podcasts, allowing them to hear your message, and possibly tune in to your podcast.
If you want to increase your content output through your podcast, or to start a podcast, contact us here.